TOKYO 23
Rock Cafe B.Y.G
A reference photograph conveying the mood of this area or theme. It does not show this venue. 渋谷センター街 - panoramio.jpg · kcomiida · CC BY-SA 3.0
Subculture  ·  No. 122 Only here

Rock Cafe B.Y.G

B.Y.G  ·  Rock Cafe B.Y.G

Ward
Shibuya
Price
¥700–1,500, no cover charge
Hours
Ground-floor cafe about 11:30–
Closed
irregular
Getting there
3 min from Shibuya Stn exit A0, in Hyakkendana
Founded
1969
Local tip
  • Opened in 1969; the name stands for Beautiful Young Generation
  • Despite the live house downstairs, the ground-floor cafe carries no cover charge
  • Next door is Lion, where talking is forbidden and only classical plays
See real photos

We do not republish copyrighted photographs. Use the links below to see the actual venue.

Local Knowledge

Obvious to locals, invisible to visitors

There is a simple reason guidebooks leave this out: to the people who live here it is too obvious to be worth explaining.

The backstory
Opened in 1969; the name stands for Beautiful Young Generation

Opened in 1969; the name stands for Beautiful Young Generation. Its basement is called Japan's oldest live house, and the bands that founded Japanese rock played here — their signatures cover the ground-floor walls.

Unwritten rule
Despite the live house downstairs, the ground-floor cafe carries no cover charge

Despite the live house downstairs, the ground-floor cafe carries no cover charge — just order food or a drink. With around ten thousand records and CDs on hand, anyone can request a track.

Local timing
Next door is Lion, where talking is forbidden and only classical plays

Next door is Lion, where talking is forbidden and only classical plays. BYG is its exact opposite — requests and conversation both welcome. Circuit these two plus Murugi and you have the insider's tour of Hyakkendana.

The backstory
In 1973 the owner shut the live house

In 1973 the owner shut the live house, saying no band was left worth backing, and ran it as a rental studio for some thirty years. He reopened it in the 2000s after being moved by BEGIN's blues.

What it is

Shibuya is a ward where old cafes hold out at the centre of trends. Some items carry no price tag. Ask and you will be told — and the number usually has a reason behind it. They pack carefully, so even fragile finds travel home fine. Arrive at opening and seating is no issue — though turnover is brisk, so lingering is hard. Keep the receipt — it makes the name easy to look up later, since many signs are kanji-only. If you return, come at a different hour — the impression changes considerably.

What to order

Why locals keep coming

The price range is wide — a few hundred yen and tens of thousands sit on the same shelf. The depth of stock from years in one niche is different in kind — items you could not know existed via search.